The WOW Museum

WOW – We love illusions!

Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly our vision, are deceived by certain stimuli in unexpected ways –ways that go beyond our expectations or our logical understanding of reality. In short, illusions are sensory perceptions that deceive us.

The WOW Museum is a vibrant and dynamic space that combines art, science, and technology to create unique and immersive experiences. At the WOW Museum, you become part of the optical illusions yourself – a truly unique experience!

Across three floors, in twelve theme rooms and our «Wonder Lab», we offer a variety of installations that are designed to challenge the perception and senses of our visitors.

From optical illusions to fascinating light effects and interactive artworks: the museum offers a wide range of experiences that spark curiosity and stimulate thinking.

Edutainment for everyone

A key aspect of the WOW Museum is the promotion of communal experiences. Our guests are encouraged to interact with the exhibits and thereby create their own illusions. This interactive component not only fosters creativity and experimentation but also enables the creation of unique and unforgettable moments that can be shared with friends, family, or colleagues.
The museum serves not just as a platform for personal discovery, but also for communal interaction and the exchange of experiences across all age groups. In addition, we offer the opportunity to explore the museum with your own smartphone or tablet, allowing for innovative ways to discover, document, and share.

Want more WOW? In Zurich, we also offer the City Rally, an illusory city tour that goes beyond the museum walls. Explore new perspectives and experience cool optical illusions in the heart of Zurich's Old Town. Your smartphone is your guide through the city.

The idea for the museum arose from the desire to create a place in the city center that combines fun, learning, culture, and immersive art. The vision was to make edutainment accessible to everyone. In collaboration with Aroma agency, the WOW Museum finally became a reality, opening its doors for the first time to visitors in Zurich in 2020. In the summer of 2024, we took it a step further and opened a new museum in the heart of Munich.