🚨 ACHTUNG 🚨 ‍

Only a small number of tickets is available at the museum counter. Walk-in guests are welcome, but please be aware of possible waiting times and that there's even a chance of not being able to enter at all. That's why we recommend buying tickets online in advance. Click here to go to the ticket shop: Buy tickets

No museum tickets available? How about our City Rally, a unique outdoor city walk with the WOW factor, instead? More information

🚨 ATTENTION 🚨 ‍

We currently have a high number of visitors.
No tickets available online? We keep a small contingent of tickets at the museum ticket office. Walk-in guests are therefore welcome, but please be aware of possible waiting times and that there's even a chance of not being able to enter at all.

As an alternative, we can recommend our City Rally, a unique outdoor city walk with the WOW factor. More information

Thank you for understanding, your WOW-Team

A museum for all — A room full of illusions
WOW moments in the city — experience the WOW City Rally
A museum for all — A room full of illusions
WOW moments in the city — experience the WOW City Rally
A museum for all — A room full of illusions
WOW moments in the city — experience the WOW City Rally
A museum for all — A room full of illusions
WOW moments in the city — experience the WOW City Rally
Welcome to WOW Museum Zurich

Perception? Overrated!

Immerse yourself in the world of optical illusions: experience worlds of light, lose yourself in patterns and sink into mirrors. Discover spaces that test your perception, challenge your understanding of space and scale, and make you question what you see.

Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about observing, here you become the highlight of the optical illusions – unique photo souvenirs guaranteed!

Experience the world from a different perspective – on three levels and about 400 m2, in the heart of Zurich. Whether you're a local or tourist, a solo adventurer or family group, the WOW Museum promises an unforgettable experience for EVERYONE!

Duration of stay approx. 60 to 90 minutes.

Your visit

What to expect

At WOW Museum, nothing is as it seems. Dive into the WOW world of wonders. A museum has never been this much fun!
12 unique illusion rooms
Digital museum guide
4 photo stations & countless photo spots
Quiz stations with a monthly raffle
Willow's augmented reality world
400 m2 on 3 floors

News at the WOW Museum

Find out what's going on at the museum and what exciting offers and events we currently have for you.

Our gallery

Getting there

Located in the heart of Zurich, just a few steps from the Bahnhofstrasse and the main railway station.

Plan your visit with us now!

You have questions?

We've got answers! Browse through our frequently asked questions to find the information you need or contact us.

Working at WOW

You can find all our open positions over here

Can I call you?

No, unfortunately we are a very small team and therefore do not have a telephone service that we can provide.

If it is a group or school enquiry, you can call the following number: 043 244 15 78 (Mon-Fr. 09:00 - 12:00)