Un musée pour tous – Des salles pleine d'illusions
des moments WOW en ville – l'expérience City Rally outdoor
Un musée pour tous – Des salles pleine d'illusions
des moments WOW en ville – l'expérience City Rally outdoor
Un musée pour tous – Des salles pleine d'illusions
des moments WOW en ville – l'expérience City Rally outdoor
Un musée pour tous – Des salles pleine d'illusions
des moments WOW en ville – l'expérience City Rally outdoor
Welcome to WOW Museum Zurich

Perception? Overrated!

Immerse yourself in the world of optical illusions: experience worlds of light, lose yourself in patterns and sink into mirrors. Discover spaces that test your perception, challenge your understanding of space and scale, and make you question what you see.

Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about observing, here you become the highlight of the optical illusions – unique photo souvenirs guaranteed!

Experience the world from a different perspective – on three levels and about 400 m2, in the heart of Zurich. Whether you're a local or tourist, a solo adventurer or family group, the WOW Museum promises an unforgettable experience for EVERYONE!

Duration of stay approx. 60 to 90 minutes.

Your visit

What to expect

At WOW Museum, nothing is as it seems. Dive into the WOW world of wonders. A museum has never been this much fun!
12 espaces d’expérience interactifs
Guide digital en français
4 stations photo & des centaines de spots photo
Quiz stations with a monthly raffle
Willow's augmented reality world
400 m2 on 3 floors

Our gallery

Getting there

Located in the heart of Zurich, just a few steps from the Bahnhofstrasse and the main railway station.

Plan your visit with us now!

You have questions?

We've got answers! Browse through our frequently asked questions to find the information you need or